Boulder Boats hopes to hook more customers with sponsorship


HENDERSON, NEV. – A Visalia boat dealer may hook more customers after its parent company reeled in a partnership with an emerging sport fishing series.

On May 29, Nevada-based Boulder Boats, which operates a dealership in Visalia, announced an agreement with JML Outdoors to be the title sponsor of all JML Nights series events. JML Outdoors was formed with the sole purpose of bringing back the fun in tournament fishing. In 2012, JML Outdoors created the Weekend Warriors Bass Series (WWBS) for the beginner or average fisherman who doesn’t have the time to devote to a professional circuit.  With eligibility requirements on who can fish a WWBS event, anglers can fish an event knowing that they are not competing against professional anglers or guides. In less than two seasons it became one of the largest circuits in Arizona with hopes of expanding into other areas of the southwest in the near future, according to the company’s website

The partnership was a natural as all JML Nights events will be sanctioned for Skeeter Reel Money. Skeeter is one of the top names for bass and bay boats and Boulder Boats is one of the premier Skeeter dealers in the west. With Boulder Boats coming on board, it gives the anglers even more opportunity to increase their winnings at events.

In addition to the Skeeter Reel Money, all anglers will have an opportunity to participate in the Boulder Boats Contingency program. For all events where there is a minimum of 15 team entries, the participating teams must run the approved Boulder Boats sticker on their boat, motor, or window. If the team wins the event, they will receive a $100 gift certificate to be used in the Boulder Boats Pro Shop or Service Department.

Established in 2004 by avid water sport enthusiasts, Stuart and Kristina Litjens, the family owned dealership prides itself on its integrity and outstanding reputation for genuine, and exceptional service as well as extensive product and industry knowledge resulting in Boulder Boats being continually ranked as one of the Top 100 Marine Dealers in the United States. Boulder Boats currently offers an extensive inventory of new and used boats, full service department and pro-shop servicing Southern Nevada, Southern Utah, Arizona, and California. The Visalia location, 15366 E. Mineral King Ave. in Visalia, is the only Boulder Boats dealership in California. For more information, call 559-734-7471 or visit

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