Visalia gets SLO ice cream company’s newest scoop

Popular Coast ice cream shop, Doc Burnstein’s Ice Cream Lab plans on opening storefront on Main Street in downtown Visalia

By John Lindt
Sierra 2 the Sea news service

SAN LUIS OBISPO – While the summer months are behind us the need for ice cream never waivers. And by the time summer months hit next year, Visalians and resident nearby are going to have a new option for their frozen treats.

San Luis Obispo based Doc Burnstein’s Ice Cream Lab will open a storefront on Main Street in Visalia next year says a representative for the company. Indications point to potential store openings in Fresno but the good vibe of downtown Visalia appears to fit well with the company philosophy of promoting “Main Street USA.”

“We’re in final negotiations to locate in the former sushi place at 120 W. Main St., next to Sequoia Brewing,” company investment coordinator Cheryl Wakefield said. ”We expect to be open by June.”

The ice cream parlor would be the sixth location for the fast growing chain that was launched in Arroyo Grande in 2003. Co-founder Greg Steinberger began selling shares to grow the company in 2013. Now they say they want to open 100 shops by 2026.

They promote their handcrafted, super-premium ice cream not only at their own shops but at other third party outlets as well like Bravo Farms in Kettleman City. The company does business with local milk companies including Producers Dairy and Top O’ The Morn Farms.

The firm now has a production facility in Grover Beach, corporate headquarters in San Luis Obispo along with stores in Arroyo Grande, Santa Maria and most recently in Chico and soon Sacramento and Visalia.

“As proud as we are of the ice cream, we are especially excited by plans for community engagement,” Wakefield said, looking to give back to the communities they locate in.

Besides ice cream the company sells a wide variety of specialty goods like hand crafted chocolates, cakes and other novelties.

Helping to attract the ice cream retailer to Visalia is local developer Harvey May.

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