CRB adds online capability with new brand

CRB debuted their new logo, brand and web site on May 17 giving greater access to research and content online

VISALIA – The Citrus Research Board gave themselves a makeover, and added some new bells and whistles to their web site while they were at it.

As of May 17 the CRB unveiled their new brand identity with a revamped logo and expanded, user-friendly web site. According to a press release last week, citrusresearch.org, “will serve as a valuable, practical online resource for California citrus crop research information.”

They added that the web site will convey news and events affecting the citrus research community, function as the primary destination for researchers to submit proposals and reports, and enable researchers and growers to review past and current research.

CRB president Marcy L. Martin said that she wanted to provide more of what the California citrus industry is seeking, which is information on our core programs and other projects, access to research reports and results, handler resources and up to the minute news.

“We selected MJR Creative Group, to revamp the web site and logo,” Martin said, “as the company is established within the agriculture and food sectors and has a solid foundation in content design and creativity. Their team created a powerful, contemporary design that communicates the important contributions the CRB provides to the industry.”

The new web site features a contemporary look. An update of the site’s graphics and aesthetics resulted in a design that fits all device formats and is easily accessible. It offers an intuitive user experience; responsive site design; searchable database of research and other downloadable content; a user-friendly process for researchers to submit proposals; and links to Facebook, LinkedIn and Instagram.

Updated tabs enable access to past research projects and supporting documents. There also are many more graphics and detailed information on the CRB’s core programs. Past and current issues of Citrograph are available for easy downloading.

The redesigned logo is only the third iteration of the Board’s identity signature in 53 years. A stylized update of the CRB’s original logo, it features a drawing of a microscope within a blue circle surrounded by the Citrus Research Board’s name in an outer white circle. Contemporary artwork of a citrus slice and leaves are displayed in orange and green on the bottom quarter of the logo. The design focuses on the original logo’s representation of the CRB’s primary function of research.

For more information about the web site and logo, see the upcoming summer issue of Citrograph. Non-subscribers may view the article online.

The CRB administers the California Citrus Research Program, the grower-funded and grower-directed program established in 1968 under the California Marketing Act as the mechanism enabling the State’s citrus producers to sponsor and support needed research. More information about the Citrus Research Board may be found at www.citrusresearch.org.

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