Pet food manufacturer expands plant by adding a new mixing tower to Camp Drive location
VISALIA – If Americans snacked more during the pandemic—so did their pets. As a result pet food manufacturers are ramping up production.
Perfection Pet Foods is building a new mixing tower at their Camp Drive plant in the Visalia Industrial Park. The pet food maker affiliated with Western Milling is demolishing a building to make way for the new tower. Established in 2011, Perfection Pet Foods is a west coast extruded dry pet food and biscuit manufacturer. The company makes food featuring high meat, meat first, super premium diets, soft-moist pieces and traditional dry brown dog and cat kibble.
The mixing process is a key process in pet food production. The basic process is to weigh the raw materials in different weights according to formula, then pour them in the crusher to decrease size and later all materials are temporarily stored in the storage silo. Then all materials are ready, feed them in the mixer for mixing.
Western Milling founder Kevin Kruse says the company has had years of struggle—at but today is doing well. “We have a great team” Kruse said. Western Milling headquarters is just down the block in Goshen.
Warehouse deal told
Besides an expansion at their Camp Drive campus, Perfection Pet Foods is leasing an additional 150,000-square foot tilt-up building that was just completed on Riggin. The building is owned by YS Industries. A 3PL (third-party logistics) firm, Redwood Logistics is handling the project.
Pet food and treat sales in the U.S. increased 9.7% in 2020, adding $3.7 billion for a total of $42 billion for the year, according to the American Pet Products Association.
Spending more time at home during the pandemic, owners lavished attention and spending on their family pets. The continued premiumization and humanization of pet food and treat products is one key contributor to this unprecedented growth.
“Premium pet food surged again in 2020,” one analyst said. “We saw premium food gain a ton of share over the mid-priced and especially economy-positioned products, not the trading down that we might have expected under a pandemic but, again, it’s all about that shift in household ownership.”
It’s also due to an increase in pet population among higher-income households in developed countries, and the willingness of those households to spend increasing amounts on their pets each year.
“Pet ownership surged in North America, Western Europe and Austral-Asia that had long seen sluggish pet population growth, but suddenly outperformed historic averages,” researcher Jared Koerten claims.
Pet ownership among U.S. households earning more than $150,000 per year grew by 8.6% from 2019 to 2020. Over this same period, U.S. households earning more than $100,000 annually represented the most growth in pet ownership, while pet ownership rates of lower-income households declined or went unchanged.
“This is the highest growth we’ve seen on record for the global pet care industry,” Koerten, senior head of pet care research at Euromonitor International said.