Sequoia Riverlands Trust inks $300K campaign deal

Sequoia Riverlands Trust signs $300,000 deal with ad agency Doyle Dane Bernbach to bring conservation-awareness campaign “Rename California,” with sweepstakes to naming rights of outdoor locations

VISALIA – For those who’ve always wanted to put their name on the map, Sequoia Riverlands Trust (SRT) is giving the opportunity to sweepstakes winners to rename a meadow, lake or trail in their honor.

SRT has inked a $300,000 deal with New York-based ad agency Doyle Dane Bernbach (DDB)—with well-known clients like McDonald’s and Miller Brewing—to bring about “Rename California,” a conservation-awareness campaign.

Aaron Collins, SRT’s director of marketing and communications, said the Visalia-based land trust is grateful for the uncommon opportunity to work with DDB.

“The Rename CA campaign is bringing statewide awareness to SRT’s important mission, raising our conservation organization’s profile considerably throughout California while highlighting our parallel efforts to conserve resources during what is a pretty trying time,” Collins said.

Rename CA is an incentive program that will award three lucky conservation-minded winners the naming rights for a feature at various SRT locations, including Kaweah Oaks Preserve near Exeter, Dry Creek Preserve near Three Rivers and SRT’s wildflower grasslands in the Carrizo Plain, noted for its super blooms. The three prizes are awarded among those who opt into Energy Upgrade California’s Goldie energy conservation app.

In addition to the statewide exposure for SRT, whose mission is to inspire love and lasting protection for important lands, the deal will bring important financial resources to help offset SRT’s costs of managing 40,000-plus acres of nature preserves and other conservation lands under SRT ownership and management.

For official rules and promotion details, visit

Start typing and press Enter to search