Visalia man publishes a real estate agent’s guide to farming

‘Farm: The Real Estate Agent’s Ultimate Guide to Farming Neighborhoods’ by Brian Icenhower is available at Barnes & Noble and Amazon

@TheSunGazette

VISALIA – Having coached and trained thousands of real estate agents on geographic farming methods for more than 25 years, Brian Icenhower wanted to put all of his systems and techniques in the ultimate real estate farming book. It prompted him to write “Farm: The Real Estate Agent’s Ultimate Guide to Farming Neighborhoods.”

The book by Brian Icenhower is available at Barnes & Noble and Amazon. Submitted photo.

The book by Brian Icenhower is available at Barnes & Noble and Amazon. Submitted photo.

The book contains Icenhower’s strategies for identifying initial neighborhoods to farm, breaking into new communities for the first time, cultivating and growing a farm and how to master multiple geographic farms in a number of neighborhoods at once.

“Customers want credibility, whether that’s an agent that was referred to them by a trusted source or a community real estate expert of choice,” Icenhower says. “Using techniques from this book can make any agent the preferred realtor in their area.”

Icenhower began his career in real estate by working as a top producing real estate agent. Since then, he has launched and operated a number of the most successful real estate brokerages in the United States. His time spent with his staff made up of production-focused agents helped him develop and refine these real estate farming activities.

“Farm: The Real Estate Agent’s Ultimate Guide to Farming Neighborhoods” by Brian Icenhower is available in softcover or e-book at Barnes & Noble and Amazon.

Icenhower is the creator of TheRealEstateTrainer.com, the world’s leading production training web site for real estate agents. He is also the founder and president of Icenhower Coaching & Consulting (ICC), which offers structured real estate coaching programs designed to fit the specific needs of real estate agents and brokers seeking to increase their business income while maintaining balanced lives. ICC also specializes in the creation of customized training materials and programs for real estate companies, teams and organizations. Icenhower is available for events to speak on any combination of real estate education, motivational, business or leadership focused training. In addition, he is an attorney, a real estate broker, a real estate litigation expert witness and one of the most recognized names in the real estate industry.

The 140-page book was published by Lulu, a self-publishing firm that has empowered authors in more than 225 countries and territories to produce nearly two million publications. Lulu Jr. allows children to become published authors, encouraging creativity, strengthening literacy and building self-esteem. Picture.com offers professional photography of collegiate and professional sports, memorable and historic events, fine art and home décor. For more information, please visit www.lulu.com.

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