By Reggie Ellis @Reggie_SGN
VISALIA – Amazon and Nordstrom’s may have passed on locating their fulfillment centers in Visalia, but there are plenty of other online companies and retailers interested in the Visalia Industrial Park.
In its monthly economic update, the City of Visalia announced that two online entities are now operating in the industrial park, www.candy.com and www.greenrabbit.com. The businesses are located in the former building of ORS Nasco at 2235 N. Plaza Dr. in the industrial park.
Candy.com is the world’s online corner candy store, and is growing exponentially, thanks to thousands of candy lovers, retailers, and event planners around the globe seeking to find the broadest and best candy selection.
When Greg Balestrieri and Joe Melville launched Candy.com in July 2009, their goal was to bring this corner candy store experience online. The cousins grew up in a third-generation, family-owned candy company, and wanted a shopping arena where smaller candy manufacturers would get the same exposure as larger manufacturers and hard-to-find candies were abundant.
With their industry experience and relationships, the cousins virtual vision came to reality quickly. Some of Candy.com’s best sellers include Gourmet Gummi Bears, Welch’s Mixed Fruit Snacks, assorted rock candy sticks, and the World’s Largest Gummy Worm (raspberry and cherry) and World’s Largest Gummy Bear (cherry).
GreenRabbit.com is an online distributor of candy, but also snacks and other perishable groceries. With 10 years of experience in online distribution and fulfillment, Green Rabbit is a leader in heat-sensitive products, such as chocolate, providing temperature controlled fulfillment centers for top retailers in the country. The online distributor offers pick, pack and ship services, inventory management and control, Global Food Safety Initiative (GFSI) Certification, and Hazard Analysis Critical Control Point (HACCP) trained personnel, the food safety system used by the FDA.
The city’s economic update also noted proposals for a new Asian Market on the Oval at the corner of NE 3rd Avenue and Court Street, a tutoring center at 5139 W. Walnut Ave. in the Rancho Viejo Shopping Center, and a Carmax on Visalia Parkway across from the Target shopping center. This would be the national used car retailer’s only location between Fresno and Bakersfield.