Donut chain finally dips into Visalia market

Dunkin’ Donuts files permits to make interior improvements to southeast corner of Mooney and Walnut

@TheSunGazette

VISALIA – America’s favorite combination of donuts and coffee may finally be dipping into the Visalia market this year after years of rumors.

Dunkin’ Donuts filed a permit application with the City of Visalia last month to make interior tenant improvements at the southeast corner of Mooney Boulevard and Walnut Avenue. The quick service eatery will include a drive-thru at the former site of Weatherby’s Furniture at 2010 S. Mooney Blvd. Dunkin’ Donuts will have the option of owning its location after the Visalia Planning Commission’s recent approval to subdivide the new 8,800 square foot building into three spaces for sale instead of being leased.

Rumors of the popular chain coming to this location have swirled around since 2015 when the company announced the signing of multi-unit store development agreements with two franchise groups for a total commitment of 26 new restaurants in Fresno and San Francisco over the next several years. Led by Aharon Aminpour, who already owns an existing franchise in Encino and plans to develop 17 restaurants in Visalia, Tulare, Fresno and Clovis. The first of these restaurants was slated to open in 2017, but instead locations have popped up in Madera, Hanford, and two in Bakersfield.

The opening of these restaurants is part of a larger plan to open approximately 200 to 250 new restaurants each year over the next three years. In the first quarter of 2019, Dunkin’ Brands franchisees and licensees netted eight new restaurants globally. This included 34 net new Dunkin’ U.S. locations, offset by the closures of 18 Baskin-Robbins International locations, 5 Dunkin’ International locations, and 3 Baskin-Robbins U.S. locations. Additionally, Dunkin’ U.S. franchisees remodeled 33 restaurants and Baskin-Robbins U.S. franchisees remodeled 8 restaurants during the quarter.

In an effort to keep the brand fresh and competitive, Dunkin’ Donuts offers flexible concepts for any real estate format including free-standing restaurants, end caps, in-line sites, gas and convenience, travel plazas, universities, as well as other retail environments.

Unlike other quick-service restaurants, Dunkin’ Donuts allows franchisees to select individual elements from any of the four options, creating a restaurant design that reflects their personal tastes and preferences, and best serves their specific restaurant size and location. The company’s new look includes four design options for franchisees, each featuring variations in layout, color schemes, graphics, textures, furniture and/or lighting.

Founded in 1950, Dunkin’ is America’s favorite all-day, everyday stop for coffee and baked goods. Dunkin’ is a market leader in the hot regular/decaf/flavored coffee, iced regular/decaf/flavored coffee, donut, bagel and muffin categories. Dunkin’ has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 13 years running. The company has more than 12,800 restaurants in 44 countries worldwide. Based in Canton, Mass., Dunkin’ is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.

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