Token Farms opens sole dispensary in Farmersville, for now

Token Farms, on West Nobel, set to open Friday is first dispensary in town, others near opening as a part of larger economic development push


FARMERSVILLE – After months of vetting, Farmersville is ready to unveil their first open dispensary this week.

Token Farms is set to open on this Friday, Oct. 25 at 435 W. Noble next to Windows Plus just off the Highway 198 interchange.

Farmersville mayor Greg Gomez said a cannabis presence is key to more economic development. Gomez said Token’s location off the highway is key to the city’s strategy. Farmersville’s ultimate goal has long been to attract a major retailer, such as Walmart, and a hotel to capture some of the tourism dollars traveling between Highway 99 and Sequoia National Park.

Gomez said those entities want to see high traffic counts before making a move and he thinks dispensaries could be a driving force for bringing more cars to town.

“It’s a piece to the puzzle and so far so good,” Gomez said.

As has been the case with vaunted dispensary Valley Pure in Woodlake, cities want to see commercial cannabis be a part of the community. Token Farms in Farmersville has donated to a local toy drive coordinated by TKO Gym, sponsored the town’s Fall Festival earlier this month and has found other ways to donate to local schools in need of shoes, clothing and backpacks.

Token Farms has also done their due diligence on safety. Gomez said HdL, the company the city is consulting with on cannabusinesses, has looked at Token’s security plans, done background checks on employees and issued official industry specific IDs. The same will be required of Valley Pure and Platinum Gardens when they are ready to open up.

While almost a year behind Woodlake, Gomez said they are still ahead of the Valley’s largest cities, and should be a helpful boost in tax revenue.

“I think having our foot in the door before Fresno gets established was really important,” Gomez said.

Gomez said he loosely estimates the dispensary will generate $500,000 per year in tax revenue, based on what he has seen in Woodlake. Gomez said he would like invest that money into streets and infrastructure to offset any negative impacts of additional traffic into town.

“I’m not sure if we are casting a wider net to catch more fish or if we are fighting over the same fish,” Gomez said. “Our best guess is that the market will grow and need the supply.”

City Manager Jennifer Gomez agrees that dispensaries are not just a tax revenue generated but the link to bringing more revenue generating business to town. In addition to increased traffic counts and more tax revenue, Gomez said dispensaries could also provide higher paying jobs to local workers.

“There is definitely an opportunity for economic development,” the city manager said. “If we can draw more people into the interior of town we may see additional restaurants and other retail to capitalize on that new traffic.”

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