BBB says four in five charities expect less revenue in 2020

Better Business Bureau survey says there is hope as 30% of adults surveyed say they will give more this year

The Sun-Gazette

FRESNO – Four in five charities anticipate their revenue will be lower than expected this year and nearly nine in 10 are concerned about their financial stability, according to recent survey.

But there is cause of hope as 30% of individuals say they intend to give more in 2020.

The numbers are the result of a recent survey conducted by the Better Business Bureau’s (BBB) charity-evaluation group known as The group surveyed 118 BBB Accredited Charities and more than 1,000 adults in the United States and explores what charities and donors currently anticipate will be the consequences of the COVID-19 outbreak on the nonprofit sector.

“The COVID-19 outbreak and its effects are placing tremendous pressures on charities, all while needs continue to grow,” said H. Art Taylor, president and CEO of BBB’s, “but the outbreak is also a reminder of our collective interdependence, and we are encouraged to see that as the COVID-19 outbreak gains momentum, almost one-third of donors say they want to give more. BBB’s will continue to monitor donor attitudes across time and we encourage donors to find collective strength in supporting charities and their causes during this trying year.”

Report highlights include:

  • 80% of charities anticipate their 2020 revenue will be lower than expected. Most charities (89.4%) are concerned about maintaining a financially stable organization in 2020.
  • Charities anticipating decreased revenue believe that: donors will likely be less able to give (93.5%), charities will be less able to host fundraising events (69.6%); and donors will redirect support to individuals in need (54.4%).
  • More than half of individuals (52.5%) say they expect to give about the same, and another 30.8% of individuals say they plan to give more in 2020. Younger generations intend to increase their giving, with 47.7% of Millennials and 60.8% of Gen Z participants saying they plan to give more.
  • 23.9% of individuals respondents say they plan to give money to small business (directly or via crowdfunding), and 24.5% say they will look for ways to help unemployed individuals directly.

For a free copy of the report, go to

BBB’s urges donors to give thoughtfully by taking the time to investigate charities before making a donation and to visit to verify if a charity meets the 20 BBB Standards for Charity Accountability. is run by the BBB Wise Giving Alliance which seeks to verify the trustworthiness of nationally soliciting charities by completing rigorous evaluations based on 20 holistic standards that address charity governance, results reporting, finances, fundraising, appeal accuracy and other issues. National charity reports are produced by BBB’s and local charity reports are produced by local Better Business Bureaus – all reports are available at

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